logodigital media strategy blog


Short Skirts

Posted in Civvies by admin on the January 6th, 2009

Short skirts, are what you might call a ‘clubbing uniform.’ This may seem strange in the cold season, but it’s quite the opposite. Even when winter is at its peak everyone is wearing short skirts. However, a miniskirt is more than a fashion statement-it’s a declaration of youth and independence.

In fact, the history of the miniscule garment is intriguing. Though we tend to associate sixties fashion with short skirts, the mini was not worn by many until 1966. The precursor of the mini dress was the straight shift, which developed from the 1957 sack dress, and was well below the knee. In 1966, couturier Mary Quant introduced the first short shift dress. Inspired by the Mini Cooper automobile, Quant was at the pinnacle of her fame when she created the micro-mini.

Owing to her position in the UK haute couture circuit, the miniskirt grew into a key international trend. However, there were conflicting opinions as to who was the original creator of the mini. Marit Allen, a Vogue ‘Young Ideas’ editor at the time, stated “John Bates, in particular, has always been completely unappreciated … he bared the midriff, used transparent vinyl and, was responsible for raising the hemline.” The ‘mini debate’ notwithstanding, French designer André Courrges, who integrated it into his Mod look in 1965 further popularized short skirts. His minis were less clinging, and worn with white boots that became a trademark of sorts.

The miniskirt made frequent appearances over the decades; in the eighties it was part of the punk and power-suit movement. Even the most conservative designers raised hemlines drastically. Minis were not seasonal attire any longer; in winter they were worn over leotards. In fact, women wore minis with ruffled tops, sweaters, and even T-shirts- and looked good.

Over the next few years, skirts continued to dominate trousers, but softer and longer than the eighties version–gathered pleated (Chanel), hugging pencils (Alexander McQueen), or skirt suits–you name it; they were wearing it. And–this season it’s back in full force. The presence of short skirts in the collections of key couturiers appears to have sparked off yet another miniskirt resurgence. Chanel, Lacroix, Vuitton and others have all displayed their version of ultra-short skirts. In brief, it’s time to ride the short wave and get back in style once again.

Skirts provides detailed information about skirts, leather skirts, denim skirts, long skirts and more. Skirts is the sister site of Best Prom Dress.

Comments Off

Prescription Sunglasses - Trendy Yet Useful Eyewear

Posted in Civvies by admin on the January 6th, 2009

Picture yourself driving a car or lying on a beach blanket on a hot, sunny day. If you had less than 20/20 vision and if this scenario was set decades ago, chances are you would be rummaging in your bag for tinted prescription lenses to clip on to your eye glasses. Fast-forward to the 21st century where things are done differently. Sure, clip-ons are still widely available, but they’re hardly the only choice anymore. Today, with prescription sunglasses, people with less than perfect vision can look cool but not compromise their need for visual clarity.

There are many types of prescription sunglasses to suit any individual’s taste and style. Those who prefer clip-ons may consider fitovers, which are separate sun glasses designed to “fit over” existing prescription eyewear. Then there are devices called “adapters.” Adapters are prescription lenses designed to snap on the bridge of a pair of sunglasses - thereby transforming them into corrective sunglasses. And of course, there are prescription sunglasses whose lenses are ground to the user’s specifications. Usually, the frame and prescription lenses are purchased from the same manufacturer. Famous brands offer this service - among them Oakley and Costa del Mar.

Corrective sunglasses are also a necessity for a number of people who engage in sports. If you’ve ever watched a professional basketball game (such as those held by the NBA), you’ve probably seen some of the players wearing snug goggles - these are pretty much like prescription sunglasses, but the latter are geared for outdoor use. So, corrective sunglasses are very popular among athletes such as bikers, race car drivers, snow sports enthusiasts, and many others. And as can be expected, there are numerous popular styles, such as Ray-Ban’s classic aviator style and the snug, wrap-around style. Prescription lenses used to be difficult to fit into wrap-around shades; the curve of the frame would require the lenses to be bent, thus distorting images. But quite a number of manufacturers nowadays are able to work around this difficulty and provide corrective lenses for trendy wrap-around shades.

Lenses are available in a wide variety of materials. Even though glass used to be the material of choice because of the optics quality it provides, many people are eschewing it now because of its weight and its propensity to break when hit. Today, prescription lenses are usually made from polycarbonate, high-index, and CR-39 (regular plastic). There is even something called a photochromic lens. This kind of lens is dark in bright sunlight, but turns lighter and more translucent when sunlight is reduced - for instance, when the wearer goes indoors. It may be very convenient because the user doesn’t have to remove his or her corrective sunglasses to put on regular glasses. But remember that some photochromic lenses are not designed for ultraviolet (UV) ray protection. And one of the prerequisites of good quality sunglasses, corrective or otherwise, is that they should be at least 90 percent effective in blocking UVA and UVB rays.

People with more complicated vision problems than astigmatism or myopia - such as presbyopia - can also benefit from the wide variety of prescription sunglasses out there today. Those with presbyopic vision oftentimes need bifocals or progressive lenses, which are available in sunglass version. Bifocal sunglasses that are ready to wear (if you already know your prescription) are available from brands such as Action Tropics.

Another innovation in optical wear that are of great benefit to those with vision problems has to do with polarized lenses. This type of lens can be used for corrective sunglasses. The main benefit of polarized sunglasses is that they block the glare that results from sunlight bouncing on surfaces like water, pavement, and snow. They filter the light waves that cause the glare, but allow other types of light wave in, so the wearer gets to enjoy sights under a bright sun naturally, but without having to strain the eyes by squinting against sunlight.

Before going out to purchase a pair of prescription sunglasses, it would be best to visit an eye expert to determine the grade of glasses you need. If you wear contact lenses, remember that your contact lens grade may be different from your spectacles grade. Remember also that certain types of frames may not be suitable for you - either because they are not suited to your face, or because the lenses you need are too thick to fit into the frame you want. In any case, an optician or another eye professional can give you advice and help you choose the right pair of prescription sunglasses for you.

Sunglassology.com provides you with information on prescription sunglasses, where to buy, which are crap and which are slick. From baseball sunglasses to prescription sunglasses. http://www.sunglassology.com

Comments Off

Finding the Right Dress for Your Formal

Posted in Civvies by admin on the January 6th, 2009

Have you been invited to a ball, semiformal, or special occasion? Among the thoughts going through your mind is probably the question of what to wear.

You should consider several factors in choosing your dress. If you are accompanied by a date, is he wearing a tuxedo or suit? What dress style is appropriate for the occasion? The more formal the occasion, the more formal your dress should be. How will the dress look on you for your body type?

The cocktail dress has a knee-length skirt and may have full sleeves or no sleeves. The cocktail dress is perfect for the evening party or semiformal, where your date will wear a necktie.

If you are going to a ball or formal occasion, you should consider an A-line dress, a halter dress, or a strapless gown.

The A-line dress has a full-length skirt with a very wide bottom. This classic style is worn for formal occasions such as proms and balls, where your date will wear a tuxedo. If you are pear-shaped, this style will be particularly flattering on you as it minimizes your hips and thighs, while accentuating your upper body.

The halter dress has a full-length skirt and is held by straps around the neck and across the back. This style flatters the arms and back, which are exposed.

The strapless gown, sometimes known as the tube dress, flatters women with hourglass figures and nice shoulders.

Spend some time choosing your dress to make yourself look beautiful and have a great time at your formal.

Amy Chou manages a website for plus size dresses. Visit her website to find plus size formal dresses.

Comments Off

Visit A Department Store And Be Amazed

Posted in Civvies by admin on the January 4th, 2009

I love to shop as much as most of the women I know. I enjoy nothing more than an afternoon or a weekend with nothing on the agenda other than to shop. However, as all busy people know, life rarely provides such a time. More often than not my shopping happens in small segments of time in between other errands and responsibilities. In the past few years, shopping at a department store has become my best friend for this very reason.

I love going to a department store especially when I am in a hurry because I can pick up almost anything I need in one stop. Whether I am looking for clothing, shoes, jewlery, makeup, or something for my home, the department store usually has just what I need. It is much easier for me to shop in one place that I know provides a variety of great products. There is nothing better than entering a department store and then leaving it an hour later with my entire list accomplished.

I also enjoy shopping at department stores because usually they are very reasonable in price. I do not have the money to spend on unique stores and specialized boutiques all of the time, so a department store is often a great alternative. I can usually find great name brand items at a fraction of the regular cost. Keep track of sale flyers that come in the newspaper or sign up to receive weekly store coupons through your email account. There are ways to make shopping more reasonable, especially at department stores.

Another great thing about a department store is that I can usually find items for everyone in my family, regardless of their ages or preferences. It is an amazing thing to be able to enter one store and come out with something for my grandmother, my father, my husband and my three year old daughter. I love it. I just move from department to department until I have accomplished everything I need. I cannot begin to think of all the time I save by just going to a department store or two rather than to a speciality shop for all the ages of people I need to shop for.

One of my favorite times of the year to utilize a department store is the holidays. Shopping during the holidays is magical no matter what, but there is no place quite as magical as a well-decorated department store. Department stores are often filled with great deals and specials based on the amount of money you spend there.

I encourage everyone to explore the possibilities that shopping at a department store offers. See if you don’t just fall in love with how easy, reasonable and fun it is.

Rachael Cleipher loves to shop whenever she gets the chance. Her shopping has never been the same since she discovered department stores. See more at www.alldepartmentstore.info

Comments Off

Why Are Seven Jeans So Gosh-Darned Popular?

Posted in Civvies by admin on the January 4th, 2009

Seven Jeans is a world-class brand in field of denim jeans. The Seven Jeans company started in Vernon, California which is considered to be one of the most commendable places for denim across the globe. While starting the company its founders wished to bring a revolution in the world of fashion. They had in mind that fashion and style in bottom-wear which was never seen before. Soon the proctors succeeded in what they had envisioned and so we have today a jeans that is unique in style and appearance with looks that are unparalleled and the grace that is unmatchable.

Over the years Seven Jeans has relished and is still enjoying incredible success in both the retail and wholesale markets. Seven Jeans is the top priority jeans for people of all ages. Today Seven Jeans brand has garnered worldwide recognition. The admirers of this jeans are not just in America but in all corners of the world.

On pondering over the fact that why Seven Jeans is so gosh-darned popular we find that there are quite a few reasons behind it. The foremost pull is the beautiful and unseen design of the jeans. Each pair of Seven Jeans is carved in a unique manner that sets it apart from jeans of all other brands. In order to further compliment the artistic looks of this designer jeans, it is not wrong to say that no two pairs of Seven Jeans resemble each other.

But Seven Jeans is appealing not just to the fashion aficionados. Those who believe in simplicity and desire to wear something sober and elegant, also choose Seven Jeans. The company manufactures jeans keeping in mind the different tastes and likes of the people. So there is a huge variety for those who want to look rich but not loud.

The glamour of a pair of Seven Jeans is often superseded by its awesome fitting. According to some surveys conducted by the company, the buyers of Seven Jeans happily contend that to them it appears that their pair of jeans is just ‘made for them only’. The myriad of options made available by the company make it easy for every individual to pick his fit and taste.

With perfect fitting this jeans lends complete comfort to every individual. It relieves you of the trouble of you and your jeans going in an awkward position while sitting on a chair, squatting, kneeling down etc. without compromising at all on the fitness.

The fine denim fabric of the jeans is a lure in itself. The fabric that appears to be light and soft has great potential in terms of wear and tear. The wrinkle free denim used in Seven Jeans does not easily allow dust and stains to stick on it. Due to this fine fabric, the Seven Jeans is ranked best among those who do not wish to give up the quality of the cloth on behalf of its appearance.

Finally what further add to the enticement of this easy to keep and handle jeans, is its affordable prices. Unlike other designer jeans Seven Jeans are available at quite affordable rates.

Mansi aggarwal writes about fashion topics. For more information visit Seven Jeans.

Comments Off

7 Top Fashion Tips

Posted in Civvies by admin on the December 26th, 2008

1. What you wear under your clothes is just as important as the clothes you wear. Bras or panties that are too small or tight will create bulges; as well, underwear that is worn out will not give correct amount of support creating a sagging look. To look fabulous on the outside you have to wear the right undergarments.

2. Don’t draw attention to an asset if it exposes a bad one. For example, if you have a small waist and large hips you might like to wear belts to show off your tiny waist. A belt will draw attention to the difference between your waist and hips and make your hips appear larger. A better solution is to wear shaped tops that flow over the waist.

3. When you update your wardrobe at the beginning of a season have needed repairs done on your shoes. Also, remove clothes from your closet need mending or altering and get them ready for the coming season.

4. Thin fabrics like crepe, linen or wool jersey fall better and are more slimming than wool tweed or suede.

5. Don’t shop for an outfit the same day to have to wear it to an important event. You could end up with an outfit that just does not work and I don’t need to tell you the stress shopping at the last minute or ending up with the wrong outfit will cause.

6. Proceed with caution when you choose a top, skirt or dress that is made from a clingy material. Stretchy, lyrca materials that are too tight will show bulges and bumps that can be easily hidden in a similar top, skirt or dress made from a heavier, different type knit.

7. A cardigan can be worn in place of a jacket if it looks great. A great cardigan fits well and keeps its shape. Don’t wear cardigans to work that are stretched, or just plain worn out.

©2005 Sheila Dicks

Sheila Dicks - EzineArticles Expert Author

Sheila Dicks is an Image and Wardrobe consultant who helps women feel more confident by dressing to suit their body type. To get tips on how to dress slimmer and find your best styles get a copy of her ebook “Image Makeover” at http://www.how-to-dress.com or go to http://www.sheilasfashionsense.com to get the Free Report ” 7 Things Your Girlfriends Won’t Tell You About Beauty and Fashion”.

Comments Off

What’s Hot in Lingerie for 2006, Boy Shorts

Posted in Civvies by admin on the December 13th, 2008

Many people think of lingerie as standard items that remain the same year after year. While lingerie is more intimate and private, like every other fashion item, it changes periodically as trends become more popular.

So what’s hot in lingerie for 2006 … boy shorts!. Yesterday’s thong is never going to disappear completely from lingerie and department store shelves. It is the hands down best way to eliminate visible panty lines when you wear tight pants or skirts, but thong sales are definitely on the decline. The sales of boy shorts however, are definitely on fire. If you don’t know what boy shorts are, think of tight short shorts or hot pants. While there are some boy shorts that are a little loose fitting generally speaking they are very figure hugging. This snug fit gives shape to your rear and enhances your figure, making you appear curvier and sexier. Some boy shorts will completely cover your rear, but usually they leave part of it exposed (think of them as length shorts). For those girls with perfect figures or who like things a little racier, there are styles that provide even less coverage, that resembles a wide band across the upper portion of your rear.

Now that we have the basic idea covered, lets talk about styles. Boy shorts come in wide range of styles, colors and fabrics. The most basic styles will come in cotton or polyester blends. If you are going to be wearing boy shorts all day, try choosing something made of microfiber, while slightly more expensive it’s more comfortable, durable and long lasting. For a more elegant look try boy shorts made of silk or satin. These styles often have a lace, decorative or scalloped edging. However the most popular boy shorts are made of lace. Lace boy shorts are definitely the most sexy and alluring choice available. For people who are a little modest, or who find lace slightly itchy, look for double layer lace boy shorts. They have a lace layer on the outside and a second layer of a different material on the inside against your skin.

© Lingerie.6ln.com, All Rights Reserved.

Christine McClinden runs http://lingerie.6ln.com where she talks about news and products for lingerie, and women’s shoes.

Comments Off

Wacoal Bra Is A Must Have

Posted in Civvies by admin on the November 24th, 2008

The Wacoal Bra is a trusted name in women’s undergarment which boasts of a variety of different kinds and styles of brassieres designed to cover and support women in of every shape and size. It is also available in different countries all around the world, providing maximum support and excellent coverage to women of all size and shape.

The Wacoal Bra is a famous brand name for bra or brassieres, along with the many other brands offering protection for a reasonable price. A bra or brassiere is typically made up of two elastic straps located on both sides of the shoulder, with two cups to support the breasts, a center panel, and a hook to fasten both ends of the bands together. They come in different kinds of material such as lace, spandex, or cotton, and the material and style is determined by the function that the bra is designed to perform. There are some Wacoal Bra that comes with sturdy under wires to give excellent support and improved shape to the female figure.

The Wacoal Bra comes in different wonderful styles - there is a style that closes in the front which makes clasping the bra easier, there is another style that closes in the back, a style that has no straps which look great in tube dresses and dresses that show off the shoulders like halternecks, there is a convertible bra line, a push up Wacoal bra line for fantastic lift and support for women with larger breasts, a sexy half/demi cup line which is perfect for sexy erotic nights, and a full cup bra line for maximum coverage. There is also a tshirt bra line for the women always on the go.

In choosing the size of the Wacoal bra, one should always determine the correct band size by measuring the circumference around her body and not including the breast area. Correct cup size is also very important - one should make sure she knows her correct cup size because a too loose cup will not look good and a too tight fitting cup will feel very uncomfortable. Cup sizes are indicated by letters like A, B, among others anywhere.

In the United Kingdom, surveys reveal that around 70% of women wear ill-fitting brassieres. This is mainly because of inadequate knowledge regarding brassieres Wacoal bra always makes certain that the woman finds a bra that fits her just right. Flattering shape and maximum support go hand in hand with the Wacoal bra line!

To get the right Wacoal bra, make sure that you get the right cup size as well as the right band size. The only fool-proof way for this is to try the bra on before purchasing. In Europe, bra comes in increasing size, such as AAA-AA-A-B-C-D-DD-E-F-FF-G-GG-H-J. The band size can be determined by measuring the circumference under the breasts and add a certain amount to give allowance to the wider circumference of the ribcage around the breasts. In America, around 4 inches to 6 inches are added to the measured circumference to get the correct size. Bra size also changes and fluctuates depending on the amount of weight gained or loss. Menstrual cycle also affects the bra size of the woman.

There are also Wacoal bra that are designed to maximize the appearance of small breasts. Some also are called minimizers, which are perfect for woman with very large breasts and who wishes to downplay the breast size a bit. Some Wacoal bra are made of very thin materials, usually lace, which are designed to show off and to be used when attempting seduction.

No matter what your size and shape, there is a Wacoal bra for you.

Joyce Dietzel writes articles for your-bra-store.com a website dedicated to www.your-bra-store.com/Wacoal.html” target=”_blank”>Wacoal is the must have bra

Comments Off

Tips while you buy a neck tie

Posted in Civvies by admin on the November 24th, 2008

A neck tie is the most important clothing accessory that goes along with the normal shirts and pants. More often, you are confused as to how to tie a neck tie, how to buy a good neck tie and take care of it properly, which knots suits you and your outfit.

There are some basic things that you should keep in mind while you buy a neck tie:

1. You should try the neck tie and check whether it ties a knot well.

2. Material used such as polyester or silk-polyester blend.

3. The inner side of the tie should have some stuff to give some look to the body.

4. Other than in standard neckties that range from 52 to 58 inches, you need to order a custom tie.

5. The lining of a tie should hold its shape as high quality ties are lined with 100% wool.

6. Good quality ties are cut across the fabric which you can test by making a tie loop on your hand and if it makes a twirl in air then it is not of a good quality.

7. Inspect the tie closely and carefully for any threads or loose ends.

8. Even if you touch a silk tie and it seems to be rough then the silk would be of inferior quality.

Some tips you should bear in mind while you wear a neck tie:

1. You should check that the front end of your tie should be long enough so that it touches your waist of paints.

2. Avoid wearing ties that are too bright in color.

3. Its good to wear to wear darker shade ties with light shade shirts. It means the color should not be so light that it fades with your shirt or it is so dark that it clashes with your outfit.

4. You should have a tie knot proportional to the collar neither so big that it spreads the collar nor too small that it is lost in the collar.

5. If you are wearing a patterned tie, the color of it should be complementary to the color of your suit and the shirt should be of secondary color.

6. While wearing a tie, its better to wear a woolen tie with a woolen suit and a silky tie with a silken shirt.

7. Tie a neck tie in front of a mirror and avoid using clips on the tie.

8. Keep your shirt buttoned up and collar up while you put your tie.

9. Keep the knot of your tie tight in the process of tying the neck tie.

Find more at our recommended website tying-neck-tie.info

Olivia Andrews, writer of tying-neck-tie.info is a freelance journalist and has written many reviews on subjects such as finance, education, health, entertainment, music, apparels and mobile phones.

Comments Off

Perfume Arts: Substance Over Style

Posted in Civvies by admin on the November 22nd, 2008

Are celebrity endorsed perfume brands better than organic and synthetic perfumes? Walking into the local department store will have you literally bombarded with individuals wishing to test a fragrance on your wrist.

Many of them have no real clue what is in them but they are sure to tell you just who is endorsing them. As a consumer, you should know a little more about the cosmetics you are applying to your body before you put them on. And, you should realize the quality of the product far more so than the name on the label.

Celebrity Perfume: Worth It?

Celebrity perfume is one of the top selling types of perfume. From Celine Dion’s to Jennifer Lopez’s, each celebrity these days is putting their name on a bottle of the stuff. But, don’t think that they really have much to do with actually coming up with the fragrance themselves.

In the best case scenario, they may smell several options and then choose the one that fits their tastes the best (and that doesn’t mean they will wear it all the time either) In fact, Glow, the fragrance that JLo herself has chosen along with several other in the family bring in about $100 million a year, which gives her a cut anywhere between five and ten percent of it.

Organics Instead?

While it is stylish to wear celebrity perfume, it isn’t necessarily the best way to get the smell that you will love. Instead, consider the fragrances of natural products such as lavender and vanilla. The organic products are more of a natural smell, one which is lighter and often more powerful that what you would get through a bottle of perfume.

It is also safer to wear if you have reactions to this type of cosmetic. Yet, they definitely are not going to be stylish without a name brand on them.

What are you to do to select the perfume that is just the right option for you? It is wise to take just a few steps like these.

Get Sampled. Get some samples from either the perfume counter or through requesting them online. Take your time smelling them and leave them near you for several minutes to make sure you can handle it. If you are able to, make sure to do this with several perfumes so that you can really tell the difference.

Find Out What’s Inside. It is also important for you to know what is in the product. If you are like many, you will want to stick with a more organic product simply because it is the most natural.

Price And Love. It is important for you to really love the perfume that you choose. You’ll definitely get sticker shock from the celebrity perfumes out there. But, if it is just the one for you, then by all means buy it up. But, don’t go for the celebrity versions if they are in fact bad smelling to you. After all, you are the one that will need to smell it day and night.

Visit our site for various brands of perfumes such as BCBG perfume at http://www.perfumearts.com/

Comments Off
Next Page »