digital media strategy blog

RSS and Blogs are the topics of the moment. Seems
like everyone is talking about it. Granted, there
is too much hype about RSS and Blogs.

But where there’s hype - there’s interest!

And with good reason - RSS is posed to be the
break out technology of 2005. Those who don’t take
full advantage of it will be left behind.

If you need convincing - here are 10 reasons
why you should put RSS on your site:

1. It’s easy and fast! Not to mention Free! You
can use a free service like eBlogger and publish
your Blog and RSS feed within minutes. You can even
place or publish your Blog/RSS Feed on your own site
without knowing ‘html’ or ‘xml’. It’s all done for you!

Repeat - it’s simple to use and very convenient.
Publishing your blog is only a few clicks away.
(If you need help - just use the link at the end of
this article.)

2. Syndicate Your Content. RSS stands for ‘really
simple syndication’ and it’s just another way of
passing along your information. With the popularity
of ‘MyYahoo’ and the ‘Firefox’ browser (which has a
built-in RSS feed reader) - syndicating your
content has gotten even simpler.

The next version of Windows is reportly scheduled
to have a RSS feature. If this happens - RSS will
explode.

3. Get Your Content Indexed. Using blogs to publish
your content is a neat way of side stepping the regular
indexing procedure. It gets your content indexed very
quickly in most of the search engines.

Search Engines are constantly on the lookout for
‘fresh content’ - these ‘link rich’ blogs are a good
source of this content. Because blogs are on specific
topics - they have a concentrated source of good
quality informational material to serve up!

4. Instant Contact. Blogs give you instant contact
with your readers or viewers. We live in an ‘instant’
society - we want everything five minutes ago. Blogs
provide this instant gratification. Readers or viewers
using MyYahoo have an instant link to your information
or postings.

RSS Feeds will instantly spread your information to
all interested parties - bringing in targeted traffic.

5. Building Your List. People who pick up your RSS
feed or add you to their MyYahoo site - become your
subscribers. You are really building your contact list.
Have a popular blog or RSS Feed and you can build a
large targeted contact list very quickly.

It might not replace your old opt-in email list - but
it can be a lucrative addition to it! Take advantage of
all those targeted contacts.

6. Link Building. Blogs are link heavens! Build your
links thru blogs. All these links will boost your link
popularity and increase your search engine rankings.

Plus, by giving viewers/readers a way of adding your
RSS Feed creates targeted links to your site. This
reason alone is why your site should have RSS!

7. Viewer/Subscriber Feedback. Instant feedback from
your subscribers or viewers is easy with blogs. Creating
trust and credibility is so much easier when there is
immediate communication between the two parties.

8. Keyword Content Building. Blogs are especially
good for building ‘keyword targeted content’ for your
site. All these links will boost your keyword rankings
in the search engines. Google places a high value on
‘anchor text’ and blogs are a good place to put all
those links.

You can also start different blogs targeted at
’specific related keywords’ covering the major topics
of your site. Again, search engines love related
keyword linking so you can boost your site’s rankings
by using blogs.

9. Monetize Your Content. Blogs are an excellent way
of monetizing your content. Blog sites like Eblogger
(owned by Google) even encourages you to use the
‘adsense code’ in your blogs. If you have a
popular blog - this may bring in extra income.

Plus, publishing your ezine or newsletter in a blog
can bring in revenue for months if not years to come.
All those affiliate links and product promotions
get indexed by the search engines and become
accessible to a wider audience, i.e. market.

10. Because Everyone Else is Doing It! Might sound
a bit ‘Jonesish’ but you do have to keep up with
what other web sites are doing. To remain competitive -
you MUST put RSS on your site.

Sites without the ‘AddtoMyYahoo’ link or the ‘xml’
button will be the exception rather than the rule
in just a few years - if not months. It’s simply
another way of getting your information ‘out there’.
It’s an opportunity and advantage that you cannot
afford to miss.

Proceed without RSS at your own risk!

—————————————————

To add RSS to your Site within minutes - check out this
simple RSS Report and Guide.
Copyright © 2004-5 Titus Hoskins of bizwaremagic.com.
This article may be freely distributed if this resource
box stays attached. Visit http://www.bizwaremagic.com
for more simple solutions to your online marketing tasks.

————————————————–

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Cable television isn’t as great now as it was for about thirty years. Cable companies have been gradually losing customers to AT&T for quite a time now, from the time when AT&T is giving equal or improved programming options for a very affordable cost. Possibly you are having thoughts about altering providers? Think about what can occur when you obtain AT&T Uverse.

. With access to so many guides, you’ll almost always be able to locate something you would really like to watch.With your subscription, you find to pick a encoding package that go well with your tastes and requirements. It is a cheap and affordable family package channels. And, for those wanting even more, you can select from a wide selection of choices presenting from 150 to 250 viewing stations. Also, if you are a sports aficionado, you can include a sports bundle to the basic bundle so you can see more of the sports you like. Movie Buffs will provide the fresh movie packages features that allocates you to enable 30 guides to your line-up.

In addition, High-def service is also available. High-def TV sets that are enabled are initial to find occurrence in many homes throughout the country. With more than 100 HD guides, UVerse is way ahead of cable in the number of high definition channels and they can provide to their users. If you spent money on an HDTV for you and your family, you would be better off spending the money elsewhere as cable currently provides much fewer guides in HD.

Finally, if you have a someone in your home that likes sports, AT&T Uverse is nearly a need. AT&T offers so many great sports packages, that sports aficionados won’t have to miss a game because its been blacked out where you be in this world, or because there is a new game local executives have determined will get higher ratings. You will be able to watch all kinds of sports with the AT&T Uverse. You will be able to watch the soccer match or single pro football match at Sunday noon. It just does not get any better for a sport fan.

It’s apparent that there is much to become excited over, including price savings, when you switch sources from cable to AT&T Uverse. AT&T Uverse is priced comparable to cable, and, due to the competition in the market, you can get great transactions like setting up and equipment If you want you can add additional features that will develop your enjoyment and have you asking yourself why you did not switch at an earlier date.

Unless you’ve been under a rock for the last year, you’ve
heard the term “blog” once or twice.

To most people, a “blog” simply represents a glorified
online “diary” where geeks, computer nerds, and lonely
teenagers record their thoughts in cyber-space.

However, many people don’t realize that “blogs” are quietly
revolutionizing the way companies and customers interact
about everything from existing products to new ideas and
improvements in customer service.

In short, “blog” style communication has come of age and
anyone with an online business better sit up and take
notice fast!

In the beginning, “blogs” were basically an online diary to
record your thoughts; but “blogs” have now evolved into
dynamic websites that non-technical people can update
immediately without html editors or ftp programs.

Blogs allow their authors to make instant website updates
through a computer anywhere in the world with a Web browser
and Internet connection.

Blogs also allow readers to respond to the author’s posts,
provide additional information, links, expanded opinions,
and more.

In short, an active “blog” creates an interactive community
with the author as the hub and the readers as the spokes of
the wheel that keep the whole cycle turning round.

Unlike traditional “static” web pages where content rarely
(if ever) changes, an active blog evolves in a state of
constant and never-ending renewal.

With blogs, smart online businesses re-discovered a
principal that small “mom and pop” stores understood for
years: know your customers and stay in close tune with
their wants, needs, and desires.

Large companies throw billions of dollars down a black hole
every year to literally “guess” what people want to buy.
Most call it the “Marketing Department.”

On the flipside, smart online businesses understand that
blogs allow you to avoid guessing what’s on your customers’
minds and provide an active and up-to-the-minute means for
them to tell you exactly what they do and don’t like about
your services, products, and virtually any other aspect of
the market.

This lightning fast communication makes it possible for
small companies to literally snatch huge market share away
from more traditional companies.

Blogging also has a distinct advantage over traditional
email newsletters in that subscribers can get udpates
without having to receive an email message. Through the
power of RSS (real simple syndication), subscribers get
notified of updated content though an rss news reader.

Bottom Line: publishing a blog with an RSS feed that your
readers can subscribe to means your content NEVER gets
blocked by a SPAM filter.

Blog software basically comes in 2 flavors: hosted and
stand-alone. Hosted blogging solutions make it extremely
easy to get set up with a blog, often in just a couple of
minutes.

If you know how to type, you can create a blog. Log on to
Blogger.com and you can set up a blog free of charge and
start posting in just a few minutes.

Blogger.com (owned by search giant, Google) will even host
your blog on their servers.

Typepad.com, which charges as little as $4.95 per month, is
also an excellent hosted service offering additional
features that enable you to quickly get your own blog up
and running.

The alternative is stand-alone blogging software installed
on your own website.

A very popular solution is Moveable Type, available from
moveabletype.org, which provides a very versatile and
powerful suite of tools for creating a full-featured blog
to rival that of any size company in the world.

<-- Side Note -->

This is the solution I’ve chosen for my blog at

http://www.IGottaTellYou.com/blog/

<-- End Side Note -->

Whichever blogging solution you choose, if you plan to
successfully conduct any form of business online,
understand that a “blog” must form an integral part of your
overall plan for customer communication and interaction.

About the Author:

Jim Edwards is a syndicated newspaper columnist and the
co-author of an amazing new ebook that will teach you how to
use fr^e articles to quickly drive thousands of targeted
visitors to your website or affiliate links…

Simple “Traffic Machine” brings Thousands of NEW visitors to
your website for weeks, even months… without spending a
dime on advertising! ==> http://www.turnwordsintotraffic.com

© Jim Edwards - All Rights reserved

http://www.thenetreporter.com

MSN uses a search engine crawler known as MSNBot; You have to tell MSNBot to crawl your blog or website.

I do not know why MSN indexes blogs(Blogger especially)during such a short time; I guess its because they are hungry for new pages…

I found this secret whilst trying to get my websites indexed into search engines for Free, and that was a while ago.

This is what you have to do, step-by-step:

1. Go to MSN.com and search your blog address. It will be BLOGNAME.blogspot.com for Blogger blogs.

2. MSN will say “We couldn’t find any results containing BLOGNAME.blogspot.com”

and 4 lines below there is a link with the text “Send the address to Us” Click that link to index your blog.

3. You now have access to MSNBot. You’ll see a code verification system; type the correct code and the URL of your blogger or wordpress blog.

Remember to include the http://…

Within 3 days your blog will be indexed! When your blog gets indexed, try this system with your websites too.

Getting indexed in Yahoo is a bit harder, and takes longer.

1) Go to Altavista.com

2) Click on “Submit a Site”

3) You’ll see 3 options… Click “Basic Submit”. You’ll need a Yahoo! account for this.

4) Once logged in, you’ll be taken to Yahoo!’s free URL submitter.

There you have it - the simple secret of getting your blog indexed in search engines.

Tommy Lee knows 33 Profitable Ideas ANYONE can Use to Start Making Money Sucking Blogs Starting Today. Fast and Easy.

Tommy Lee knows 33 Profitable Ideas ANYONE can Use to Start Making Money Sucking Blogs Starting Today. Fast and Easy.

Web feeds, or RSS, has exploded in popularity over the last few years. It’s a powerful marketing tool that will have a major affect on real estate marketing. Millions of people use web feeds every day. Most users view feeds through Newsreaders, but many web browsers and future operating systems are incorporating this technology.

If you are looking for a house or a place to rent, use web feeds to keep up with the latest listings. You can use feeds to easily keep track of properties from a wide variety of sources. As new properties are added to the feeds, you are notified almost immediately. If you see something you like, you can go directly to that property’s web page. This saves time over continually checking individual web sites for updates.

Many real estate websites offer the ability to subscribe to email updates. Unlike e-mail, web feeds have a 100% delivery rate and there is no risk of spam problems.

Unfortunately, it can be difficult these days to find real estate professionals offering web feeds, let alone feeds that are purely property-driven or contain news specific to a certain geographic area. A majority of feeds are offered through ‘blogs’ of various qualities. More savvy professionals break their web feeds into categories, such as commercial, rentals and residential properties. Even mortgage finance professionals can use web feeds to keep customers and potential customers aware of market changes.

As web feeds become more popular with the average user, expect more real estate professionals offering their listings via web feeds. If you aren’t finding the feeds you want, ask for them!

S.R. Daley is the web developer for http://www.myrealtyfeed.com, a service that allows real estate professionals to maintain multiple RSS feeds with a simple web interface. Those who have real estate feeds can submit them to http://realtyfeedsearch.com — a free real estate feed directory.

This article may be republished without changing the content and the bio box.

So, you’re blogging. Congratulations! Are you thrilled with your site or do you wish it had more to it? More traffic…more pictures…more ad revenue… I know exactly what you mean! If you want a jam up blog, then going with the status quo is not something that you want to do. Instead, set your blog apart from the pack and your blog will really rock. You might even make a little extra income too!

Jet Movements and The Article Writer are the two blogs I currently manage. I also blog on a few other sites and I am considering becoming a paid blogger for a popular business site. Still, my blogs have to perform to the level I want them to perform and that involves some hard work and dedication on my part. I’m up to that challenge!

Traffic Patterns - I’ve built traffic to my blogs by linking them to several other sites that I manage. Might as well take advantage of what I own to promote what I manage. In addition, when I blog elsewhere I am not shy about linking back to my blog. Finally, I add tons of links to each blog and this move has kept the traffic flowing.

Get Pictures - Yes, including pictures with your blog entries is a must. Maybe not with every entry, but at least with some of the entries. On my Jet Movements blog, I frequently contact companies and ask them if I can get a logo or some other picture that they own and use it with a blog about that company. Naturally, I am not about to bash the company, so don’t go that route if you want their help. Many are only too happy to oblige as they see you helping them promote their business.

Get Press Releases - Okay, copying and pasting press releases verbatim is a bit dull. However, quoting parts of the press release and linking back to it can be good. I have seen blogs where a passing reference is made to a press release, but the words are strictly the author’s. Gives the blog a unique and interesting touch to it.

Get Templates - I uses WordPress and the number of different templates associated with this blogging software is amazing. Still, the default WordPress 1.5 template is rather nice and I still use it for my Jet Movements blog. For my The Article Writer blog, I downloaded an uncluttered, but bright template that is easy on the eyes and nice looking.

Ad Mania - All right, no need to overwhelm your visitors with ads, but going “ad-less” doesn’t make all that much sense either. The requisite AdSense ads can be helpful as can any banner ad space that you can sell. You might as well bring in a bit of income for all of your hard work!

Truly, there is much that you can do to build a better blog. If you want to shoot your blog to the top, it does take work…and plenty of it! Put the sweat equity into your blog and you will reap the reward of more traffic and greater income. Get noticed and get blogging today!

Copyright 2006 — Matthew Keegan is the owner of a successful article writing, web design, and marketing business based in North Carolina, USA. He manages several sites including the Corporate Flight Attendant Community and the Aviation Employment Board. Please visit The Article Writer to review selections from his portfolio.

It had to happen. First blogging - weblogging - catches on like
wildfire, and everyone is posting their thoughts, tirades, or
just minutiae online in their own blogs. Then podcasting came
around - the equivalent of blogging in audio form. Today, the
hottest new thing is video blogging (also called vblogging or
vlogging).

What Is a Video Blog?

In its simplest form, a video blog (vblog or vlog) is the
posting of serial videos to a website, with an audience response
encouraged. Even though this new form of web communication is in
its infancy, videobloggers have already started making regular
postings online.

Many vbloggers are using video blogging to create their own
miniprograms, using an RSS feed to deliver new episodes
automatically. Others are experimenting with the new technology.
Like any new community technology, there is no telling where
vblogging is going to go in the future.

Why Use a Video Blog?

You may already express yourself in a regular blog. Think about
all the communication you’re not delivering by writing
everything down: the smug little facial expressions, the tone of
your voice, and the clever repartee between you and a
partner.

Besides this, video blogs are a fantastic tool to deliver
indescribable content. Being in the right place at the right
time can make your video blog take off. Or if you like to blog
about sporting events, a video blog can enable you to capture
the action and deliver it to your fans, not just describe it in
too-pale words.

If you’re a long way from home, a video blog can also be a great
way to keep up with friends and family. Think of it as a great
new way to share the baby’s first steps with his or her
grandparents.

And then, you may have harbored a secret dream to be the next
great television newscaster or reporter. A video blog may be
your perfect chance.

How To Make a Video Blog

Creating a video blog isn’t as straightforward as regular
blogging. With an ordinary blog, you just have to be able to
type in a regular post. But with vblogging, you’ll need to have
access to a good computer that can work with movie programs as
well as a camera that can take video as well as snapping shots.

The first part is the easiest: create your digital video on your
camera or camcorder. There are an infinite number of ways you
can put your vblog together; you’re not tied to a studio and you
don’t have to adhere to any rules you haven’t made up yourself.
Once your video has been created, you should download it to your
computer in preparation for formatting and compressing it.

You can use a variety of different movie programs to work with
your video blog, but the most commonly used are iMovie (for Mac,
comes as part of the OS) or Movie Maker (for PC, comes as part
of Windows). Others widely used are Final Cut Pro and Avid
Free DV. If your camera or videocam create movies in
Quicktime format, Avid Free DV is a great idea.

Once your movie is downloaded, you can use your movie program to
make any video clip changes, insert new film, create titles
and/or subtitles, and even add music to your video.

After you’ve finished editing your movie, you’ll need to
compress it in preparation for uploading to your vblog. But
here’s the catch. You want the movie compressed as far as
possible so your audience will be able to download it and view
it quickly; but the smaller you compress your movie, the less
sharp your video quality will be. The idea is to find a happy
medium, with your movie as small as possible, but with enough
resolution left that your audience isn’t squinting to turn your
grainy square-pixellated image into something vaguely human.

As you work with changing the compression of your movie, you
should be able to monitor the predicted file size at the bottom
of the dialog window (in any of the above programs). Ideally,
you want to compress your movie into no more than 5 megabytes
(5000 K, roughly). If possible, you should compress it down to a
single megabyte. Video blogs filmed with minimal movement and
with a solid-colored screen behind the vblogger’s head will
compress the most, but they’re the least fun type of video blog
to create.

After you’ve compressed your video blog, you’re ready to post it
online. As a compressed Quicktime movie, you can just place it
on your website with a link directly to it, just as you would
with a regular web page. Or you may want to get involved in a
video blogging community; if you do this, each community will
have its own rules for putting your new vblog up and arranging
introductory information around it, and you should read this
carefully.

You should also read the users agreement carefully. Some video
blogging sites may not accept vblogs with certain types of
content; others may help promote certain types of content. You
definitely need to know what your chosen video blogging
community will help with and what they frown upon.

After posting your video blog, download it once and look at it
carefully. Does it download quickly? How is the video quality?
Anything you need to change?

Once you’re happy with your new vblog, promote it. Set up a link
in your email signature line, or post links to it on bulletin
boards you frequent. Creating the vblog is only half the work;
someone has to view it now!

To help ensure your vblog is not lost in the shuffle, create
some text around it, too. The major search engines only search
text, not video. You must give them text to categorize your
vblog, or they will ignore it.

What Else Should I Know About Video Blogging?

A great additional tool you can use for your video blog is an RSS feed. This is a
technology that allows people to subscribe to your video blog
and have it download to their electronic device automatically,
(it can download to a computer, a PDA, a phone, and doubtless by
now other devices.)

Congratulations! You have become a video broadcaster now, the
star of your own tiny network.