digital media strategy blog

Last week the drug manufacturer Merck pulled their pain relief
medication Vioxx (rofecoxib) from the market due to studies
linking higher incidence of heart attacks and strokes to long
term use of their medication. The highly profitable medicine
was aimed at Rheumatoid Arthritis sufferers and others who
weren’t able to stomach aspirin, which is arguably more
effective than Vioxx is for most pain relief.

Top search engine rankings for the trademarked word “Vioxx”
were dominated by Merck-owned web site http://www.Vioxx.com
as of September 30, 2004. The site is likely to keep that
ranking now that hundreds of thousands are flocking to the
search engines and typing in “Vioxx” to learn if they or
their loved ones are at risk of heart attack from taking
the medication.

News organizations are all linking to http://www.Vioxx.com
site from online news stories about the health concerns and
financial repurcussions to Merck of the sudden recall. Merck
has run full page ads in top newspapers nationwide addressing
the sudden action and sending those millions of readers to
the http://www.Vioxx.com site and http://www.Merck.com site
to read disclaimers and learn how to get refunds for the
medication they already have in their medicine cabinets. The
inbound links will soar at a point when they probably want
it most so they can present their case to web visitors.

Taking the second position is the FDA page outlining the recall
and linking to more info at the FDA site
http://www.fda.gov/cder/drug/infopage/vioxx/default.htm
Third place for the single word “Vioxx” also belongs to an FDA
page and fourth and fifth positions are owned by a site that
appears to be a drug index at
http://www.rxlist.com/cgi/generic/rofecox_ad.htm

Sixth place is currently held by
http://www.medicinenet.com/rofecoxib/article.htm at a medical
site that dominates for many drug and medical terms due to
extensive discussion boards and informational pages about
thousands of medical conditions and their treatments. Seventh
through tenth position are CNN’s news story on the recall,
then Yahoo News with a similar story, two online pharmacies
with curiously blank pages. Try to sell Tylenol from those
pages guys - don’t waste the traffic with blank pages!

Pay-per-click advertisements were posted by agressive class
action attorneys to run alongside organic search rankings and
appeared immediately on the day of the recall announcement.
The first search for the word Vioxx done at Google on Friday
October 1st brought up an advertisement for
http://www.Vioxx-heart-attack.com as the first result in the
Adwords listings along the right side of the page. The bids
were below a dollar a click on Friday, but are rapidly
escalating as ever more law firms jump into the bidding war.

The real test comes now for organic search engine optimization
firms as they set out to gain top rankings for their class
action attorney clients. Interestingly, I’ve just finished
reading the John Grisham novel, “King of Torts”, about a young
“mass torts” attorney that made over an hundred million
dollars by being the first to run nationwide television ads
seeking clients injured by a faulty drug manufactured by a
giant pharmaceutical company. Although the protaganist in the
story has a web site to collect leads, nothing is mentioned
of PPC advertising nor is it likely to be discussed in novels.

In “King of Torts” nothing is ever mentioned about organic
search engine ranking of his web site either. Settlement seems
to have come faster than would be possible to gain top rankings
for a highly competitive search phrase. It will be extremely
interesting to watch domain name sales related to Vioxx, since
keywords in domain names always help rankings. Some that are
showing up in PPC ads include the previously mentioned
Vioxx-heart-attack.com, Vioxx-side-effects.com, Vioxx-Claim.com
VioxxRecallLawyer.com and Vioxx-Lawsuits.com.

As of October 4th, 2004 the only NON-news related site in the
top organic results at Google that are NOT online pharmacies,
government agency sites, NIH (National Institutes of Health)
or an information site http://arthritis.about.com/od/vioxx/
is a site that emphasizes giant class action lawsuits at
http://www.bigclassaction.com/class_action/vioxx.html which
has a PageRank of 5 as of October 4th at 5pm Pacific time.

The final ranked site of top 30 for the single word “Vioxx”
at Google is the legal information site Findlaw in their class
action section at http://injury.findlaw.com/vioxx/ which asks
your zip code on first visit and must use IP delivery for
robots visiting the first time since there is nothing on that
page about Vioxx if you’ve never visited the page before.

Now we will see what techniques are used by Search Engine
Optimization firms that hurriedly post sites full of links
to gain search position for the word Vioxx in order to sell
more links to those agressive law firms and attorneys (and
they’ll run expensive click-through Google Adsense ads).

Without doubt, the most SEO savvy attorneys will compete at
a fever pitch for top rankings over the next few weeks.

ABOUT THE AUTHOR

Mike Banks Valentine does search engine optimization for
http://www.VioxxLegalHelpCenter.org
Keep informed as new sites dominate the phrases related to
Vioxx, heart attack, stroke, Vioxx recall, class action suit,
Vioxx personal injury claim, Vioxx legal help, About Vioxx at
http://www.RealitySEO.com

If you are looking for a toy dog that is intelligent, curious, lively and cuddly, then the Pomeranian could be the dog for you! Before you enter into dog ownership of any breed, however, you must ask be honest with yourself about if you are ready for the commitment of money and time that it takes to be a responsible dog owner.

The first thing you must do is make sure you know what you are getting yourself into. Are you ready to spend time training and grooming your Pomeranian? Is your family agreeable to the decision? Are you aware of the expense associated with responsible dog ownership and are you must insure your Pom has the appropriate veterinary care?

If your answers are yes, then all systems are go!

Before you pick out your perfect Pom, think about where you want to get him from. There are 2 basic places you can use to find a Pomeranian that suits you - A rescue organization or a Pomeranian breeder.

At a rescue organization, you will be able to find Poms that have been left homeless either to abandonment, death of owner or simply because they got lost. Some of these Poms may not have had a happy life before getting rescued and may have some problems, but there are many others that have no issues at all. You may have to wait a while before one that fits your criteria comes up, but it is a great way to give a needy animal a loving home.

If it’s a puppy you want to buy, or you plan to show the dog, you probably want to go straight to a breeder. If you do plan to buy from a breeder, make sure you use one that has the good of the breed at heart and not just trying to make a quick buck. Some things to consider when reviewing breeders are:

- Length of time in business and how many puppies they produce every year - too many may be an indication that they are more interested in money then in enhancing the breed.
- Ask if they are involved in rescue for the breed- it shows a compassion and caring for the breed.
- Make sure they know the standard for the breed.
- Find out if their breeders are registered.
- Ask if any of their dogs have been found to have genetic defects - they should not still be breeding these dogs.
- A reputable breeder will be most concerned that his puppies are going to good owners. If the breeder is grilling you about your family schedule and living environment then this is a good sign!

Once you have found your perfect pet Pomeranian, make sure you dedicate the time to proper training and grooming so that your dog can be a happy healthy companion for life!

About the Author

Lee Dobbins writes for http://www.pomeranian-pages.com where you can find out everything you need to know about Pomeranians. Looking for a Pomeranian? Find out more about Pom rescue at http://www.pomeranian-pages.com/Pomeranian-Rescue.html

(Written at the Coffee House)

Here is where I meet my friends,
have long conversations; glances,
can’t remember all their names
(all the time) my coffee cup often jumps,
when they come by, breaking up the
moment of my concentration….

Women want to borrow chairsoften
around my table; I’m a regular here;
everyday until-night, from three to almost
midnight… writing, reading, drawing,
it’s what I do, I’m a poet.

Three’s the professor, from the U of M;
and Johannes, a poet and friend; and
then, there is Papa Bear, he works at
the Airlines, worried, ‘Northwest,’ is
going out of business

And then there is Gene, he likes erotica;
and Kathy, she’s a Faulkner fan; and
Royce, a lawyer, he has no real choice;
and Mathew, he’s a writer of songs, and
music

And then there is Janet, she’s loves the
word of God; and Michelle, she likes the
law also; and there’s Cindy W., a poet
who loves ‘Plath,’ and Gary and Sue, book
lovers too, and me, a plain poet.

I have learned much from all my friends,
at the Coffee House, at the B & N, in
Rosevilleand that we all love to inhale
the odor of Coffee, books and conversation;
I think fate has brought us here; Amen!

Dedicated to my friends at the Coffee House; #1257 3/2/06 revised 2/5/06

See Dennis’ web site: http://dennissiluk.tripod.com

The healthcare industry call an enlarged prostate benign prostate hyperplasia, or BPH. In simple terms this means the prostate, a mass which wraps around the urethra and lies just under the bladder, grows bigger and may impair or even stop urination. The prostate gland enlarges as the years pass and as a result can produce ailments such as problems passing water, decreased urinary stream, and even the holding of residual urine inside the bladder. Frequent urination during the night and persistent urinary tract inflammation may also be brought about by prostatic enlargement.

Benign Prostate Hyperplasia - What Does that Mean?

Prostate swelling is considered one of the most commonplace problems of men in their sixties. Yearly examinations are highly recommended for each man over 50, irrespective of the occurence of any problems, to aid in maintenance of improved prostate gland wellness. Seek medical treatment immediately if the urine contains blood or if unable to micturate. Treatments for prostate enlargement can include surgical operations and drug therapy. Nevertheless, surgery can lead to further symptoms for example erection difficulties and even inability to control urination. An alpha blocker and medicines to reduce the affected prostate are frequently suggested for better prostate gland wellness, however, medicinal drugs frequently have negative results. Which options are available?

Troubled with a Swollen Prostate? Find Alternative Answers to a More Healthy Prostate

To avoid any problems associated with prostate enlargement and to encourage better prostate fitness, some holistic remedies will help manage the symptoms. Swelling can be controlled by the herb Afican pygeum, relieving a lot of the more annoying symptoms. Made from the fruit of an African evergreen plant, African pygeum has been tested extensively by the Europeans as a natural formula to promote improved prostatic health. Trimming Back the dietary fats can provide relief, as well as increasing exercise, frequency of ejaculations to relieve the pressure in the prostate, and avoiding periods of extended sitting. Consumption of non-prescription antihistamines or decongestant drugs may exacerbate any symptoms of a swollen prostate gland, so please take these with caution. Reducing caffeinated drinks and alcoholic beverage, and don’t drink near going to bed this can keep down night time lavatory trips. Prostatic health can also be improved by other supplements namely saw palmetto extract, Borago officinalis oil capsules, the element selenium, and also lycopene, which can be obtained from tomatoes. Before starting some natural therapy be sure you discuss your plans with your health care professional.

Although piercing parts of the body - other than the ears - may seem to be a recent fashion and lifestyle trend, body piercing actually has a rich history that dates back to ancient times. Whether as a means of personal expression, to designate societal standing, or as part of religious ritual, body piercing has been around almost as long as mankind.

Navel piercing: Although navel piercing is extremely popular today, in the ancient Egyptian civilization only the royal family was allowed to pierce their belly buttons - and anyone who broke this rule would be executed!

Nostril piercing: A passage from Genesis in the Bible’s Old Testament says, “…The man took out a gold nose ring….” Originating in the Middle East over 4,000 years ago, nostril piercing is still practiced by Bedouins today. Husbands present their wives with a ring at marriage, and the size of the ring denotes a family’s wealth. The practice traveled from the Middle East to India in the 17th century, where the type of jewel worn in the nose would designate social standing. Today, Indian women typically pierce their left nostril, in a spot associated with easing the pain of childbirth. Nostril piercing traveled to the West in the late 1960s, when young people searching for spiritual enlightenment in India returned home. Punk rockers and their followers adopted the practice in the 1970s, and it was revived again in the 1990s.

Tongue piercing: Tongue piercing was practiced by Aztec and Mayan priests and shamans, in the belief that it would help them better communicate with their gods.

Ear piercing: A passage from Exodus in the Bible’s Old Testament says, “He shall take him to the door or the doorpost and pierce his ear with an awl.” The oldest mummy ever found, dating back five centuries, had his ear pierced, and there is evidence that, over two centuries ago, people living on the Island of Cyprus pierced their ears. Tribes in South America and Africa would pierce their ears and stretch the holes; the larger the hole, the greater the person’s stature in the tribe. Everyone from the Romans to the Tlingit tribe in Alaska viewed ear piercing as a sign of wealth and stature. Even sailors pierced their ears, in the belief that it gave them better eyesight.

Lip piercing: Historically, Aztecs and Mayan men underwent labret piercing and wore ornamental gold labrets to distinguish themselves as members in high social standing. Among some African tribes, lip piercing carried religious significance, while others perceived labrets as beautiful body adornment, and for still others, it was part of the rite of betrothal.

Chris Robertson is an author of Majon International, one of the worlds MOST popular internet marketing companies on the web.
Visit this Jewelry Website and Majon’s Jewelry directory.

The super footwear made in Australia has swept this country by storm.

However, along with great popularity, as Hollywood stars of all ages have been seen wearing these comfortable shoes, also comes super high prices.

By a quick Internet search, you will be able to find extremely discounted shoes, slippers, and boots that are a fraction of their steep original sales price.

Finding a pair of uggs at discount boots websites is not difficult, and a quick and easy search will save you a great deal of money.

When searching for uggs on discount boots websites, first consider the website itself. If the site is offering shoes, slippers, or boots at too good of a price, be warnedthey might be counterfeit!

Most online stores are legitimate and will provide you with authentic products, but there are some that will prey on unsuspecting patrons.

The best way to find a pair of inexpensive Australian made footwear is to search for after the season sales.

These discounts will enable you to find quality footwear that are guaranteed to be authentic.

Online stores are excellent methods of finding these ultra popular boots at inexpensive prices.

Another way to find boots, shoes, and slippers for much less than in stores is to search internet auction sites.

Again, be aware of anyone selling suspicious merchandise that may potentially be counterfeited.

Since you can wear your shoes, boots, or slippers all season long, you will get the most use out of your new footwear.

If you do decide to purchase footwear from internet stores or auctions, be completely aware of any return policies enforced by the store.

If your new shoes do not fit or you are not satisfied with your purchase, knowing these policies will be able to assist you greatly in receiving a refund or return.

You may need to check into a internet store or websites auction before you decide to purchase to ensure the seller is reputable.

Learn More of the Information and the Comfort of Uggs- Discover the Comfort of Aussie Ugg Boots

This month is host to a mixed selection of events; the most famous of the 2 are at entirely various ends of the spectrum, London Fashion Week & The Awards 2009 Looking forward to the Brits hear all the latest gossip today.

Both are tremendously celebrated and have turned out to be somewhat of ritual and consistently twelve monthly occasion.

The cities Fashion Week takes place in NYC, Milan & Paris, the most happening and respected urban capital cities in the entire world. The earliest Fashion Week took place in New York, in 1943 & was situated planned to pull attention away from France fashion style during World War II when fashion insiders were unable to journey to Paris to Catch the French Fashion shows. The long awaited stunning Fashion Week normally takes place in Feb, this is just in basic terms an opening for artistic designers both renowned names like Ralph Lauren & new up and coming fresh designers to parade their own most recent collections on the runway. This presently gives brand and store buyers an opportunity to take notes of what is beyond a doubt to be in and out this coming new season. Fashion Week begins with NYC, Fashion Week followed speedily by London Fashion Week, Milan Fashion Week and then finally Paris Fashion Week.

The British Phonographic Industry also well known today as The Brit Awards is the yearly latest pop music awards ceremony. The awards went into full swing in 1977 and took place in the Royal Albert Hall in London The awards ceremony was first shown on BBC One at present its now aired on ITV 3. The Brit Awards are observed by hundreds & billions of individuals every year & are also televised live every single year. 2009’s Brit Awards are assured to be incredible and with famous performers such as Kings of Leon, Duffy and Girls Aloud performing live your certain to be in for unbelievable night, it wont stop there though. This years Brit Award Presenters are the hilarious BBC’s Gavin & Stacey’s, James Corden and Mathew Horne and the fabulous Kylie so you are also going to be in for a laugh too.

Training your dog can be time consuming and frustrating at times, but it’s well worth it. Here are several tips that should help things go much smoother and faster… plus reduce the frustration both you and your dog feel!

Conduct “play training” where by the training tasks are made into fun games and your dog’s play drive is used as motivation. There are a lot of really good books available on this type of training.

Intelligent dogs can also be stubborn, so you may have to outwit them!

While training your dog, you have to make him want to do what you want him to. You can’t make him do stuff unless it is fun. Otherwise you are wasting both your time and his.

Try to make your dog’s training so fun that it becomes his or her favorite activity. This will make learning much easier and more enjoyable.

Most dogs love to play! You can make your dog the happiest just by spending some time with them, giving your undivided attention each day. Without this, your dog will feel ignored, bored, or think they’re in trouble. When this happens they’re more likely to chew, tear things up, and not listen to you.

Daniel Lesser
Dog and Puppy Articles,
Pictures and Resources
http://www.thingsfordogs.com/dog-obedience-tips.php

About the Author

Dog and Puppy Articles,
Pictures and Resources
http://www.thingsfordogs.com

Buying a diamond necklace is an exciting experience! Did you know that there are many different ways to make your diamond appear larger than it actually is? The diamond’s shape, cut and setting all have a very important impact on its apparent size. If you’re getting ready to purchase a diamond, here are some great tips that you can use that will make your diamond appear larger than its true carat weight! Consider purchasing elongated shapes such as marquise, oval or pear. These are considered to be fancy- shaped diamonds and usually look larger than round diamonds of equal weight. A diamond pendant will look simply stunning in one of those shapes!

By choosing a pavé setting, it looks like a continuous surface of diamonds and is actually made up of several small diamonds set side-by-side into little holes. The surfaces of the smaller diamonds are nearly level with the setting. To hold the diamonds in place tiny beads are crafted from the surrounding metal. Since it is different to distinguish individual stones, the setting makes you think the diamond necklace has larger or more diamonds than it truly does! Remember that intricate pavé settings can be very expensive and sometimes it can be even cheaper to buy a larger diamond. Another great idea is to consider having your diamond pendant done in an illusion setting. It is mounted to a mirror-like plate before the setting is done. You will be amazed at how this increases its brilliance and gives it the illusion of being larger than it actually is! Keep in mind, though, that the illusion setting is more difficult to repair.

Choose a setting with side stones, as small diamonds set into a band on either side of the center stone will make the focal point of the diamond look larger and give your diamond pendant or ring more pizzazz! Choosing a diamond that has a bezel setting with a rim that totally encircles the stone is another good way. Have your diamond necklace or ring set in white gold or platinum as it will enhance a white diamond and make it appear larger than it actually is. If you have the setting done in a yellow gold bezel, it can throw a yellowish tint onto the back of diamond. And finally, if you select diamonds that are cut shallow, they will appear larger than the same size stones with a more proportional cut. Remember though, that which you gain in size, you will lose in brilliance. When the light travels through the shallow cut it tends to go into the back instead of bouncing off the sides of the stone and back into your vision!

By Terry Price- Remember to visit- http://www.diamond-silver-necklace.com/index.html for some excellent information the world of diamonds. The solid heart sterling silver necklace is all the rage now for its simplicity and elegance in design. http://www.diamond-silver-necklace.com/101-solid-heart-sterling-silver-necklace.html